1413 is back with another playful ode to Chinese culture – this time focusing on medicine and wellness

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Echo and Lisa hold full-time jobs while producing the magazine; Lisa as a Shenzhen-based graphic designer and Echo is a designer at Richard Turley’s New York-based creative studio Food. As you can imagine, this comes with its own set of issues, but the pair still wanted a bigger issue this time around. In previous issues, they did the design, photography, illustration, writing, and translation themselves. This time they opened it to attract more people. “Most of these collaborators and role models are often just our close friends,” Echo says, explaining that this was the ideal setup because it made the creative process feel colder. Who doesn’t want more cold?

And when you don’t have to worry about messy back and forth with contributors, you can order not one but three covers. One of the versions is an ethereal pink cushioned version of Wellness and Chi designed by New York illustrator Shuhua Xiong – she calls the piece Chakra lifting. The second is an intimate chiropractic session taken by Chinese photographer LB3. Finally, the cover by New York 3D artist Jacob Jesse Perez features a plasticine-like bubble tea angel on the front and a devil on the back. This latest edition was intended to reference the popularity of bubble tea in China, a drink known to contain large amounts of sugar. Echo tells us that “it represents a major wellness conflict between pleasure and health as if there is always an angel and a demon on your shoulder.”

Rest assured, 1413 practice what he preaches. The magazine is divided into three sections: Hot, Chi and Mind, carefully separated by calisthenics sessions. “Each chapter title is done in popular ‘name painting’ calligraphy where flowers, birds and mountains represent each stroke of a character,” Echo explains. The resulting post has a traditional weight but with a distinctly humorous twist. “The idea of ​​Chinese well-being conjures up traditional images of herbs, hot tea, large brush calligraphy, or an old man with a long beard looking old,” Echo says. “He still has that kind of ascetic, zen feeling.” There’s nothing wrong with that, she says, but they want to keep those perceptions at bay and let a different kind of understanding take center stage.

This issue was a step out of the team’s comfort zone. In addition to close friends like photographer Ramona Wang, they brought in creatives they had admired from afar like photographer Murrie Rosenfeld whose satirical images accompany the $14.13 Store feature. In total, the magazine took two years to produce. But for Echo, all that really matters is that they had a good time. “We took our time, it’s healthy after all.”

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