3D artist Andrés Reisinger: “I invented a genre”

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3D artist Andrés Reisinger: “I invented a genre”

At just 32 years old, Argentinian Andrés Reisinger is one of the most sought-after 3D artists in the world. He’s also a favorite contemporary designer of Wallpaper* guest editor Kelly Wearstler. here’s why

Since setting up his eponymous studio in Barcelona in 2018, Andrés Reisinger has helped define what the virtual world looks like. With her love of pastel colors, organic shapes and surreal environments, Reisinger brings an unexpected warmth to her designs, challenging the clinical stereotype of digital spaces. Her ability to bring the digital and physical worlds together is confusing, soothing and heartwarming. It’s also earned him fans, including Wallpaper* guest editor Kelly Wearstler, who named him one of her five favorite contemporary creatives during her cover for our October 2022 issue.

of the tantalizing winter house (2022) Residential project NFT, a collaboration with architect Alba de la Fuente in the metaverse, at last year’s physical exhibition of seating at Milan’s Nilufar Gallery, which saw three pieces of furniture exist at once in real life and as an NFT, Reisinger constantly pushes the boundary of how these two worlds can be connected.

Andres Reisinger. Photography: Anna Huix

Reisinger describes his work as “a reflection of a strange feeling, a feeling where it is difficult to distinguish whether it belongs to the physical or digital realm, to reality or to fantasy”. For me, digital is an extension of our physical experiences.

“Andrés is a visual poet and a true digital pioneer” – Kelly Wearstler

He continues: “I like to provoke, to ask questions. Many of my works feature seemingly surreal shapes. The color palette is filled with shades of pink, like the inside of our body. It is very important for me to build a collection of bodily experiences, to emphasize that there is a strong connection between multiple dimensions, all belonging to a human reality.

Andrés Reisinger’s rendering Hydrangea armchair, 2021. Image courtesy of the artist

Attracted to the digital sphere from an early age – “Of course I wanted to play games, but I was more interested in creating my own worlds than playing by someone else’s rules” – the Argentine has a gift for technique and precision. , which led him to pursue studies in graphic design at the University of Buenos Aires. There, his love of music inspired him to explore the visual aspect of composition.

‘At first glance, [my works] are pleasing to the eye, but on a closer second look they have elements of quirkiness,” he reflects. “It’s important that every element of the work be noticed, and for that to happen in a world overwhelmed with visual stimuli, there needs to be an understated element of quirkiness.”

Andrés Reisinger stands in front of his digital work, Sun/Leafconsisting of a digital work Sun and its physical counterpart Sheet, at Collectional in Dubai. Photography: ouidxb

One of Reisinger’s early works, Hydrangea, 2018, began as a digital rendering of an armchair adorned with thousands of pale pink petals. It went viral on social media, prompting Reisinger to turn it into a real chair with Moooi, for which they ruffled 500 strips of laser-cut fabric flowers in clusters to wrap around the frame. “Experience has taught me that you can create digital demand, develop a product digitally before putting it into production, without wasting unnecessary resources,” he explains. “Digital can help us discover what we can achieve, pushing what we think is possible.”

In an increasingly competitive landscape, Reisinger is already considering its next steps. “I’ve invented a genre, and it’s definitely a great feeling,” he said to himself. “I may not be the most talented creative, but I can innovate by understanding a future where different worlds can collide and enhance everyone’s experiences.” §

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