Nigerian telecommunications service provider, 9mobile, has reaffirmed its support for Nigerian news media by facilitating various avenues for journalists to hone their skills in developing creative news content to expand their audience.
The telecommunications company gave the assurance during the 6th edition of its media capacity building workshop on the theme “harnessing video content to reach new audiences”.
Speaking at the session, 9mobile’s Executive Director, Regulatory and Corporate Affairs, Abdulrahman Ado, represented by 9mobile’s PR Manager, Chineze Amanfo, said it is extremely important for journalists to be aware of the latest trends that will help attract a wider audience of information consumers to their content.
She said: “At 9mobile, we appreciate the efforts of journalists to ensure that members of the public always get up-to-date information on events inside and outside the country. This training has become necessary to help our media partners acquire new knowledge on the exploitation of content that guarantees quality media traction.
Further, she noted that with the advent and growth of citizen journalism powered by digital technology, it has become imperative for journalists to acquire digital reporting skills. “We encourage today’s attendees to take advantage of training, leverage the use of video content, and most importantly, to continually seek innovative ways to improve their reporting skills,” said she declared.
The session, which was moderated by renowned digital content creator, Tobi Ayeni (MissTechy), brought together journalists from print and online news platforms. In his opening remarks, Ayeni defined content exploitation “as the ability to use content in multiple ways to get the highest return on engagement from each piece of content created.”
According to her, as a content creator, it is essential to keep the consumer/audience at the center of attention throughout the content creation process. She pointed out that video content offers a better chance of attracting new audiences. In support of her claims, she pointed out that “45% of people watch more than an hour of videos on Facebook or YouTube per week, while 72 hours of videos are uploaded to YouTube every 60 seconds and 92% of mobile viewers share videos. with the others.”
Therefore, Ayeni noted that based on available statistics, video content is unique and attracts more engagement, which is important for publishers looking to attract a larger audience and retain them. She identified various types of videos, including live action videos, talking head videos, interview videos, and animated/text-embedded videos, all of which can be used specifically, depending on what the content creator seeks to achieve.