ABS-CBN in the Philippines has teamed up with YouTube to jointly develop and produce a romantic comedy while its terrestrial network remains closed.
The co-production deal is ABS-CBN’s latest move to expand its digital content offering after the country’s government ordered it to stop broadcasting on linear television in 2020.
How to Move On in 30 Days will star Maris Racal as a woman dumped unceremoniously by her ex-boyfriend who promises to get away from him within 30 days.
She recounts her journey on her own vlog and later hires a man (Carlo Aquino) as her fictional boyfriend with the intention of fully healing from heartbreak.
The series, directed by Benedict Mique and Dick Lindayag, also stars Albie Casiño, John Lapus, Jai Agpangan, Sachzna Laparan, Kyo Quijano, Sherry Lara, Poppert Bernadas, Hanie Harrar, Elyson De Dios and James Bello.
The series will premiere exclusively on YouTube later in 2022 as part of ABS-CBN’s efforts to reach a wider audience on the Google-owned platform.
ABS-CBN has been broadcasting its shows live and on-demand through Kapamilya Online Live on YouTube since 2020. It also offers “made for YouTube” entertainment, lifestyle and music shows, while ABS-CBN Superview offers a free movie streaming.
The digital shows are all watched on ABS-CBN Entertainment, which claims to be the most subscribed (38 million subscribers) and most viewed (45 billion views) YouTube channel in Southeast Asia.