A former senior analyst at Universal Music has helped independent artists generate 25 million streams through his personalized digital platform in just one year.
London-based data-driven music marketing firm un: hurd says its new app, which launches in October, will help more artists and labels find where their fans are, who they’re interacting with and at what playlists they should come up with.
One: hurd’s algorithms take an artist’s data, then turn it into focused, practical marketing advice to create impactful campaigns across social media and the streaming landscape.
“Each month, over a million songs are released on Spotify, making it difficult for artists to cut themselves off from the noise,” said CEO Alex Brees.
“Big labels dominate the market by investing millions in their artists, leaving independent artists powerless and eclipsed.
“In addition, over the years there has been a huge increase in the desire to understand and interpret musical data. The only problem here is that there is no context or way for artists to act once they visualize their data.
“Today, there are more artists than ever before, but still no suitable marketing solution: thousands of distributors, thousands of production tools, but not a single coherent and easy-to-use marketing tool that uses artist data to facilitate intelligent marketing decisions for artists.
“This is where a: hurd comes in. Not only will the app provide you with visualizations, but it will also provide you with clear, concise, and actionable next steps. Our mission is to empower independent artists.
“By leveraging data and AI, un: hurd provides the most efficient and transparent way to promote new music and makes data available and understandable to as many people as possible. We are the ones who put artists first and level the playing field in what is often an unfair game. “
Brees says the platform will also bring huge benefits to consumers, DJs and music lovers.
“While the app is aimed at artists and our goal is to transform the music marketing landscape for content creators, there will also be a benefit to consumers,” he said.
“The work we do will promote high-quality playlist curators on Spotify, which, alongside recipient artists, will also mean a more authentic music discovery experience for those looking to discover music through playlists. It will also mean that advertisements will be served to consumers who show a genuine interest in similar artists, genres and brands, thus enabling a more engaging and personalized social media experience.
Over the past year un: hurd has experienced positive business growth, achieving 100% monthly revenue growth since receiving £ 250,000 of investment, and has top clients such as Copper Dog Whiskey, Sofar Sounds, D’banj, SAINt JHN, DTG and Fraser T Smith to name a few.
User, drummer and DJ McKNasty – who has appeared on Britain’s Got Talent – said: “a: hurd is the first marketing service I’ve tried that brings real new fans.
“I landed on real Spotify playlists and grew my artist profile from 0 to 50,000 streams in just eight weeks.”