Arsht Center Launches Non-Fungible Tokens (NFT) To Engage With Customers In New Ways


MIAMI – (COMMERCIAL THREAD) – Non-fungible tokens (NFT) offer a new opportunity to connect the world of visual and performing arts in innovative ways. The Adrienne Arsht Center for the Performing Arts of Miami-Dade County has partnered with three recent graduates of the New World School of the Arts BFA program to create unique digital collectibles NFTs as part of Lasting Impressions, a world-first 3D visual art experience ending its critically acclaimed run at the Arsht Center this week. This is one of the first times that a performing arts venue will deliver NFTs as a collector’s item, thanks in part to secure digital ticketing service True Tickets and NFT consultant Kristin Darrow.

The three talented young Miami artists who work primarily on digital media (selected by Arsht Center partner and gallery owner Fred Snitzer) – Ruth Burotte, Alian Martinez Rives, John Medina – each created three digital works of art that will be engraved in NFTs. Each artist has created a gold NFT, which will be auctioned off to the general public this summer, with the proceeds of the initial sale going to the artists. Around 100 cash NFTs will be distributed to Lasting Impressions guests and the public via a lottery (full rules including free entry are here).

All Lasting Impressions ticket buyers who attend the exhibit will have the opportunity to claim a free Bronze Level digital artwork. The silver and bronze NFTs will be distributed at the end of July. A share of all sales of gold, silver and bronze NFTs on secondary exchanges will be divided among the artists, the Arsht Center, the New World School of the Arts, and invested in carbon offsets.

NFTs are a record of a single digital item stored on a blockchain protocol. “Non-fungible” means one of a kind – it cannot be replaced with something the same. Artists have started to use NFTs as a creative medium to distribute art online and buyers can safely own digital art. Since the NFT is stored on a blockchain, this means that anyone can trace their ownership. Artists can earn royalties from subsequent sales, and collectors can take comfort in knowing that their digital art comes with a verifiable record of provenance.

“The minting of these NFTs for the Arsht Center demonstrates the flexibility our service allows around client-boss engagement and digital content strategy, ”said Matt Zarracina, CEO of True Tickets. “Decoupling the ticket from a token gives live event hosts more flexibility to creatively engage customers, as they are better able to decide when in the customer journey they want a customer to have a experience while maintaining control of the ticket as a revocable license. The Arsht Center and Miami’s wider arts community are charting a smart path to a connected community in a digital world.

The Arsht Center and True Tickets make every effort to ensure that these NFTs are created in an environmentally friendly manner. Only the three gold NFTs will be minted on the Proof-of-Work protocol. Both Silver and Bronze level NFTs will be struck on a proof of stake protocol, which consumes a fraction of the energy of the proof of work. True Tickets will purchase carbon credits to offset the carbon footprint of the NFT minting once the final totals are known before the NFTs are distributed.

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The Adrienne Arsht Center for the Performing Arts in Miami-Dade County is made possible by public support from the Mayor of Miami-Dade County and the County Council of Commissioners, Miami-Dade County Department of Cultural Affairs and the Cultural Affairs Council, the Miami-Dade County Tourism Development Board and the City of Miami Omni Community Redevelopment Agency, as well as the State of Florida, the Department of State, the Cultural Affairs Division and the Florida Arts and Culture Council. The Adrienne Arsht Center also receives generous support from individuals, businesses and local, state and national foundations.

About the Adrienne Arsht Center for the Performing Arts in Miami-Dade County

Located in the heart of downtown Miami, the Adrienne Arsht Center for the Performing Arts of Miami-Dade County is committed to welcoming and connecting ALL people to the arts, to the Arsht Center and to each other. Our stages are alive year round with artists from around the world, innovative programming from our resident companies and local art partners, free community events that reflect Miami’s unique identity, and arts education experiences for thousands of people. Miami kids every year.

Since opening in 2006, the Arsht Center, a 501C3 nonprofit, has been recognized as a billion-dollar catalyst for new developments in the downtown area, a leader in programming that reflects the diversity of the South Florida, a venue for historic events and Miami’s hub for arts education.

Each year, we serve over 50,000 young learners and deliver over 100 culturally diverse and inclusive education programs, many of which are enhanced by the Arsht Center’s relationship with Miami-Dade County Public Schools, local teaching artists and Miami-based arts organizations.

The Arsht Center is also a stage for three resident companies – Florida Grand Opera, Miami City Ballet, and New World Symphony – and a launching pad for local artists who wish to stand out on the international stage. Our more than 300 events each year include the Center’s Signature Series for Classical Music, Jazz, Broadway, local theater and much more. We present a solid series of touring Broadway musicals live from New York City, South Florida’s largest jazz series, a major annual flamenco festival, and an award-winning Miami-based theater program. Additionally, our Family Fest, Free Gospel Sundays, CommuniTea LGBTQ + Celebration, and Heritage Fest are among dozens of free events that bring people together from all corners of our community. For more information, visit

About True Tickets

True Tickets is a secure, contactless digital ticketing service that can be tailored to specific venue needs. Whether through its IBM blockchain service designed for aftermarket distribution or its single channel delivery service, True Tickets’ business-to-business solution easily integrates with existing ticketing platforms without replacing existing infrastructure. . The True Tickets service enables venues for art, entertainment and more to better manage the way mobile tickets are processed, taking back control of their tickets in the secondary market so they can more effectively manage the experience. of their customers. For more information, please visit or follow True Tickets on Twitter or LinkedIn.

About Kristin Darrow, consultant

Kristin Darrow is one of the leading voices of technological innovation for the arts and culture space, having served as a founding director and overseeing 15 years of product innovation for the Tessitura network. She is a strong advocate for the use of emerging technologies to deepen the bond between artist and audience. His advice is focused on helping organizations implement the technologies that will shape the Web for decades to come today. She can be reached on Twitter or LinkedIn.


Aspiring artists in the NWSA Visual Arts Division have the opportunity to join other exceptionally talented students as they embark on furthering their artistic careers in the visual, graphic or electronic arts. Trained by nationally recognized practicing artists, students at the New World School of the Arts are encouraged to develop a personal, artistic and aesthetic vision while mastering their technical skills in traditional and new media. Students are allowed to explore new avenues while being exposed to the work of classical and contemporary masters. Through disciplined training in traditional and new media, students develop new skills and hone others while gaining an invaluable understanding of the roles of art and design in society. Areas of concentration include art and technology, drawing, graphic design, painting, photography, and sculpture. Information on the Visual Arts Division of the NWSA at (305) 237-3620 or here.


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