Sanrio has appointed Bare Tree Media as a licensing and digital marketing partner for the Mr. Men Little Miss brand globally and the Hello Kitty and Friends, Aggretsuko and Gudetama brands for EMEA, Australia and New Brunswick. Zealand.
Bare Tree Media will digitally design and distribute mobile messaging stickers, emojis, mobile themes, smartwatch faces, GIFs and augmented reality experiences related to Sanrio’s brand lineup. The planned Mr. Men Little Miss digital content will be over 90 characters long. Sanrio characters featured are Hello Kitty, Chococat, Kerokerokeroppi, Kuromi, My Melody, Bad Badtz-Maru, Little Twin Stars, Tuxedosam, Aggretsuko, and Gudetama.
“We’re excited to partner with Sanrio and deliver an incredible array of branded digital experiences for fans who want to engage, share and personalize their digital devices and messaging conversations around the world with their families.” and their friends, ”said Robert Ferrari, president of Bare Tree Media. . “The Mr. Men Little Miss, Hello Kitty and Friends, Aggretsuko and Gudetama brands appeal to a multigenerational audience inspiring self-expression, love and humor that align perfectly with our content creation and our network of partnerships. global digital channels. “
Bare Tree Media will personalize branded content for global and local markets in iMessage stickers, Google Play stickers, LINE stickers and emojis, Samsung themes, Facer watch faces, and GIFs.