Bojangles launches its very first batch of NFT – Non-Fongible Tokens – individually crafted by seven artists from North Carolina with a nod to Bojangles’ beloved Chicken Supremes.
NFTs have exploded onto the scene this year as a non-reproducible form of digital assets, many of which have been sold for millions of dollars and some have even been auctioned off at Christie’s Auction House for fine art. NFT Bojangles are imbued with each artist’s unique styles, giving them a rare flair and making them all the more special.
âOur Chicken Supremes are so delicious they deserve to be made into collectable art, and what could be more fitting to celebrate their greatness than to dive into the NFT space while supporting local artists,â said Jackie Woodward. , Head of Brand and Marketing for Bojangles. “We hope this partnership inspires our Supremes fans and celebrates the tasty place where great food and art meet.”
âWe are very excited to partner with Bojangles and the local North Carolina artist community to develop and create this unique collaboration for their Chicken Supremes fans,â said Avery Akkineni, President of VaynerNFT. “Our primary goal with this partnership is to ultimately bring value to the Bojangles community as the brand makes its first strategic foray into the metaverse.”
Bojangles will auction the seven 1: 1 NFTs from Wednesday, December 1 at 10 a.m. EST to Friday, December 3 at 10 a.m. EST. All proceeds from the sale will go directly to local artists, with royalties paid to them in perpetuity. The highest bidders will not only earn the rights to the digital art tokens, but also free Chicken Supremes for one year.
Additionally, the brand will sell 200 NFTs reflecting a collaboration of the seven artists for $ 25 each. Buyers will receive their digital copies and can win free chicken supremes for one year.
The seven North Carolina-based artists, many of whom are doing an NFT for the first time, include:
- Joey Allen – self-taught graffiti artist
- Ryan Allen – photographer
- Rakia jackson – painter and digital artist
- Josh Henderson – illustrator, painter, animator
- Rebecca Lipps – muralist, projection installation, community artist
- Jackie Wilson – graphic designer
- Mike Wirth – muralist, illustrator, AR designer
The news and information presented in this press release have not been corroborated by QSR, Food News Media or Journalistic, Inc.