Brompton Road Apple Store designed by Foster + Partners kicks off tech giant’s new focus on AR | New

0

anchor




Image courtesy of Apple, Inc.



Foster + Partners’ design for Apple’s Brompton Road store in London is set to debut tomorrow, showcasing the company’s renewed focus on augmented reality and other consumer technologies in what is the latest of a long series of retail commissions between the British architect and the California tech giant.

Image courtesy of Apple, Inc.

The design reuses an old 1903 arcade structure in a way that invokes form and function of the typology’s original role as an enclosed shopping district and social condenser. The store is outfitted with a suite of naturalistic elements, including a cluster of 12 welcoming Sicilian ficus trees, in addition to new bio-resin terrazzo wood floors, which aim to reflect the goals set by the new green design mandates.

Image courtesy of Apple, Inc.

Image courtesy of Apple, Inc.

As such, the store aims to operate 100% with renewable energy. The new location also features Castagna stone finishes, depth-enhancing mirrors in the Forum area, and plenty of locally sourced wood that was used in the 23-foot-high vaulted ceiling, display desks and the seats deliberately placed around the 20,000-square-foot two-story space.

Image courtesy of Apple, Inc.

Apple said the store will debut with a new immersive AR experience called “United Visions” that has been inspired by the poetry of William Blake and created by the Getty Museum with the help of digital artist duo Tin&Ed.

Image courtesy of Apple, Inc.

Image courtesy of Apple, Inc.

The latest Apple store design is Foster’s fifth project since the turn of the decade, following similar conversions of historic structures in Los Angeles and Rome. The company has now sued a minimum of 24 collaborations with Foster + Partners overall.

















Share.

About Author

Comments are closed.