Content Creators vs. Tech Giants: MoS Chandrasekhar Talks About Solving the Monetization Problem


In an exclusive interview with Republic Media Network Editor Arnab Goswami on “Nation Wants To Know”, MoS IT Union Rajeev Chandrasekhar spoke about the growing involvement of young Indians in the creative industry. Speaking in more detail about the monetization of content by big tech industries, Chandrasekhar revealed that the Center is working to pass a Digital India Act to give content creators an edge over the country’s tech giants. .

Speaking on the monopolistic position misused by technology companies such as Google and others, Union MoS Rajeev Chandrasekhar said, “I have also pointed out in the past that a new framework Legislation is needed in this area. The Indian government is working on the Digital India Act which will replace the IT Act in the near future. Now, obviously, this will go through extensive public consultation with all stakeholders in technology and the internet space.

“One of the areas that the Digital India Act will definitely address is this issue of monetization of online content and whether there is an imbalance between those who create content and those who monetize it. I think that’s an important issue that needs to be discussed,” he added.

Explaining that the government is trying to give an edge to young content creators, Chandrashekhar added, “India is increasingly becoming a highly creative space, where many young Indians are creating content start-ups, and for At the moment, the only way they have to monetize their content is one-sided due to the imbalance between supply and demand. He further added, “This is an area that certainly deserves to have a debate from a perspective of national interest as there are hundreds and thousands of young Indians in the creative industry.”

“Center Working on Digital India Act”: MoS

Stating that the central government is working on passing the Digital India Act, Union MoS Rajeev Chandrasekhar said that this legislation will replace the Computer Law and will likely include a modern framework of rules that will serve as catalysts for creativity and the protection of citizens’ rights.

“My schedule is not aligned with the economic dynamics of the news industry. I can certainly say this, we have done a tremendous job. The Prime Minister has made it clear that these new laws that we are introducing, whether it is the Digital Personal Data Protection Act or the Digital India Act, are laws that must have the life of the next decade as this is India Techade for the next 10 years,” he added.


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