CoreMedia Appoints Scott McFadin, Results-Driven Sales Director, United States General Manager

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ARLINGTON, Virginie and Hamburg, germany, July 21, 2021 / PRNewswire / – CoreMedia, developer of the agile content and digital experience management platform, CoreMedia Content Cloud, today announced the appointment of Scott McFadin as the new CEO of the company for United States. McFadin has over two decades of experience leading customer-focused sales teams to achieve triple-digit pipeline growth at companies such as SAP, Oracle and ADP. He will apply those same leadership skills to help CoreMedia maximize operational efficiency, leverage key product strengths, and capitalize on the successes it achieved in its previous year of growth.

“I chose to work for CoreMedia because we share the belief that only through true customer engagement can companies deliver long-term value and sustainable growth,” said McFadin. “We are at a critical juncture for digital commerce and digital content. As the pace and reach of digital content accelerates, new technologies are transforming the online experience and opening up opportunities for deeper and more immediate customer interactions. CoreMedia has the experience, tools and attitude to help its clients thrive today while building a solid foundation for future innovation. “

McFadin will develop and oversee the day-to-day operations of CoreMedia’s US organization and lead a range of new business development initiatives designed to expand the company’s presence in the North American market and brand awareness. It will build on CoreMedia’s already proven track record in the Americas and help support industry leading brands including Under Armor, Emerson, The North Face, Vans, Calvin klein, Tommy Hilfiger and Deckers Brands.

“Scott fits perfectly with the corporate culture of CoreMedia and is uniquely qualified to help us enter our next quarter century of growth,” said the CEO of CoreMedia, Soeren Stamer. “He combines a commitment to ethical business with a passion for innovation and a deep empathy for employees and customers. He is an experienced manager and a trusted leader who knows how to inspire integrity and accountability.”

Prior to joining CoreMedia, McFadin spent over a decade with enterprise software leaders such as Oracle and SAP, where he served as Vice President of Sales and executed new pipeline development programs that resulted in pipeline growth of 179%.

As Managing Director, McFadin will be responsible for developing the North American market for CoreMedia Content Cloud, CoreMedia’s flagship offering. CoreMedia Content Cloud is a composable digital experience (DXP) platform that enables leading brands and retailers to orchestrate personalized experiences that blend content and e-commerce, then deliver them across any digital channel – from reliable, efficient and enterprise-wide manner. Marketers, merchandisers, and developers can work collaboratively and effectively on omnichannel experiences that drive engagement, increase loyalty, improve brand visibility, and increase revenue.

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About CoreMedia
CoreMedia is the digital experience and content management engine behind today’s most iconic online brands. Our flagship product, CoreMedia Content Cloud, is a flexible and composable digital experience platform (DXP) based on an agile CMS and advanced DAM that enables brands to orchestrate personalized experiences and deliver them across any channel. , in a reliable, efficient and enterprise-wide manner. Marketers, merchandisers, and developers can work collaboratively and effectively on omnichannel experiences that drive engagement, increase loyalty, improve brand visibility, and increase revenue. Leading global B2C companies (Deckers, Luxottica, PVH Corp, Finnair, T-Mobile) and B2B companies (Continental, Claas, Emerson, DMG-Mori) create world-class digital experiences powered by CoreMedia. For more information or to arrange a demo, visit us at www.coremedia.com. You can also follow us on LinkedIn, on Twitter @contentcloud, or read our blog on blog.coremedia.com.

Contact: Doug Heise, vice-president of marketing
Call: +1 415-794-0964
E-mail: [email protected]

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