Design Secrets Every Marketer Should Know

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Learn the basics of graphic design that will empower non-designers to create stunning and impactful materials.

  • When: Thursday, February 24, 2022
  • Time: 9:00 a.m. – 12:00 p.m.
  • Location: ALYKA office; 146 Colin St, West Perth, WA 6005
  • Tickets: https://bit.ly/3KQBjlq

Being a marketing manager usually means you’re a jack-of-all-trades. And it’s difficult. You are expected to be an expert in anything loosely related to marketing, including graphic design. But when you don’t have the skills or education to know what makes good design, your brand misses out on the impact of inspiring design.

You may have the basic skills to use design software like Photoshop, InDesign, or Canva, but without knowing the fundamentals of things like spacing, size, balance, and texture, your designs lack the wow factor that attracts, engages and inspires your audience. .

In this interactive workshop, our Head of Design and UX, Xixi Ma, will teach you the graphic design fundamentals you need to know. Learn tips and tricks for creating stunning designs that follow your brand guidelines and wow your audience. Learn how to create templates that mean designing beautiful media is quick and easy, while staying on-brand.

Who should be present?

If you’re a marketing professional who doubles as a graphic designer (minus the qualifications) looking to learn the industry secrets to great design, this workshop is for you.

What will the training workshop cover?

Our design workshop will cover:

  • Know the design rules that graphic designers follow
  • Know what to avoid in your design work
  • Tools and techniques to easily keep your brand image consistent
  • Tools to make sure your entire business meets your brand guidelines.

The training workshop will include a theoretical part and a practical activity.

  • Design Theory: Design Principles, Industry Tips & Tricks
  • Software options: is the Adobe suite redundant?
  • Hands-on activity: Put theory into action – create your own brand image, with advice and critique from Xixi.

About Xixi Ma

Xixi is the head of design and user experience at ALYKA. She has over 11 years of in-depth experience creating high-quality content across a range of channels both offline and online. Xixi understands how to balance brand elements, visual design, content and data-driven results to create impactful designs.

Note: The session is not limited to using Canva, so if you prefer the Adobe suite, this session is still for you.

Morning tea and hot drinks included – please let us know if you have any dietary requirements.

This is an interactive session. Please bring your laptop. Take advantage of this exclusive opportunity to ask all your design, branding and content questions.

Numbers are strictly limited to ensure the session is interactive and impactful, so book your ticket today!

Security

ALYKA is committed to ensuring the safety of all attendants and will ensure appropriate health and safety protocols.

  • When: Thursday, February 24, 2022
  • Time: 9:00 a.m. – 12:00 p.m.
  • Location: ALYKA office; 146 Colin St, West Perth, WA 6005
  • Tickets: https://bit.ly/3KQBjlq
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