Elevation Studios Announces $ 100 Million Investment in Nashville Live Music Industry


To meet the growing demand for rehearsal spaces and large-scale production facilities, Elevation Studios is innovating on a campus of sound stages, offices, conference rooms, fabrication shops, rehearsal studios and creative spaces, equipped with everything from HD broadcast fiber connectivity to luxury Amenities. The out-of-the-box project ticks all the boxes, combining energy-efficient design with luxurious comfort in a serene yet convenient setting just outside America’s largest music city, Nashville, TN.

The company’s ambition reflects the breadth of opportunities to come with the next wave of growth in the performing arts. The industry is poised for a boom generated by pent-up demand. Already this year, Live Nation would have booked twice as many shows for 2022 as in 2019, according to Rolling Stone. Eric Elwell, the driving force behind Elevation Studios, and his team are ready to meet this demand. They have witnessed all the ups and downs of live music and have nearly a century of combined touring and production experience, working with major artists including Kanye west, One Republic, Guns n ‘Roses, Street boys, Prince, Rose, Kelly clarkson, Sugar country, Sara Bareilles, Vince gill, and Amy grant, as well as work on Bonnaroo Fest, Austin City Limits Fest, and the CMA Awards. They have started, built and sold businesses in the digital music and live industry.Elwell and his team know firsthand the wonders that occur when a team and talent have the space to perfect production. With millions at stake for every nighttime performance, preparation, test, and redundancy protocols for complex sound, lighting and video systems are essential. Large touring productions require meticulous logistics and planning of equipment and 50 to 150 touring team members. Engineering documents and safety procedures are needed to hang hundreds of thousands of pounds of equipment above the public’s heads. The stakes, both financial and security, are enormous, and repetition in large-scale installations is essential for safe and reliable systems that need to perform flawlessly after being transported hundreds of miles overnight in 20 to 40 semi-trucks each night. Still, most large-scale arenas have a busy schedule that includes NBA, NHL, concerts, and other events, making it impossible to book multi-week tour rehearsals. “Artists derive the majority of their income from concert tours,” Elwell explains. . “The cadence of these tours has broken with the album release cycles, as many musicians and creators are constantly releasing new material. Meanwhile, design, complexity and expense have increased dramatically.”There is a lot at stake both creatively and technically. “You need the time you need, if you want to push the limits of creativity,” notes Elwell. “If your performer is flying in a harness 100 feet in the air, you need a place to fix that with safety protocols for the performer, their team and, just as important, their fans. custom design are the norm, and must be secure and reliable[S2] before being subjected to “zero failure” conditions. The altitude will be this testing ground. Creative visionaries pushing the boundaries of art and science need a creative sandbox. “The playground that Elevation will provide is designed to meet the growing demand for a large-scale, geographically optimized private production space. It is also ripe to capture the growing livestream market, a medium that has passed. a niche selling hundreds of thousands of tickets in a matter of months.With several large-scale soundstages and an inspiring green campus, Elevation’s proximity to Nashville and its legions of skilled music professionals will support the rebirth of the live events and the evolution of live broadcasting, providing fans with the shows they want to experience.“In my 20 years of touring with Beyoncé as well as other major entertainment clients, performing pre-tour rehearsals has been one of the biggest challenges we have faced due to the limited availability of large scale installations, “said Alan K. Floyd, veteran tour manager. “Elevation Studios will provide the scale and support needed, all in a private retreat-like setting. This is a long overdue solution to the creative needs of hundreds of touring artists.


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