Evian announces the 1st NFT collection with the sparkling artist Sara Shakeel

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Evian, one of the largest bottled water producers in the world, is entering the NFT space. The announcement confirms that they have extended their creative partnership with multi-disciplinary, crystal-loving artist Sara Shakeel. Significantly, 100% of NFT proceeds go to the ‘Somerset House Young Talent Fund’. This fund helps find and support the next generation of artists.

The duo recently collaborated on an amazing ‘sparkling evian’ immersive art experience in London earlier this year. This new collection of 20 sparkling NFTs will now celebrate the iconic history of evian. He reinvents the mountains and the water flowing from the deep glacial rocks of the French Alps. In the meantime, this exclusive evian x Sara NFT collection is now available online at nft.evian.com for €495.

Evian joins forces with an artist Sara Shakeel to create a collection of 20 sparkling NFTs.

NFTs will live on the Tezos blockchain, created with web3 company Renaissance. Evian chose this blockchain, considering it the most environmentally friendly and aligned with the company’s philosophy and its commitments to sustainable development.

Evian NFT enters the digital space.

This is the French company’s first foray into the NFT space. It is a household name and one of the largest bottled mineral water companies in the world. In fact, they produce over 2 billion bottles of water per year. Jean-Charles de Laizer first discovered that water had health benefits in 1789. Since then, it has established itself throughout the world over time.

The water, which contains calcium and other minerals, comes from several places in France, on the southern shore of Lake Geneva. Here it captures the natural minerals and gives the water a unique refreshing taste. Meanwhile, the minerals soak into the water for more than 15 years on its journey through the rocks.

Evian logo
Evian and Sara Shakeel previously worked together to launch Evian sparkling water. Now they are entering the digital space with a collection of 20 NFTs.

Now the company wants to reward its loyal fans. Additionally, it will allow them to own a piece of history in the form of evian NFT. These individually numbered NFT works of art are a sparkling reminder of the journey from source to bottle. You can now be part of this journey digitally.

“As a lifelong evian fan, it feels like a dream come true to be part of their journey in creating their first NFT,” said artist Sara Shakeel. “Following on from the incredible glittering installation we partnered on earlier this year, it’s such a joy to bring the spirit of evian’s alpine heritage into this digital universe with my glittering mountain artworks all by supporting the creativity and innovation of budding digital artists“.

Support the next generation of artists.

All the money from the evian NFT collection will champion the next generation of talent. The Somerset House Young Talent Fund will benefit from these NFT. Significantly, evian and Sara Shakeel hope to fund digital arts training and places for budding artists to work in London.

Finally, Lucille Moreau, Culture & Experience Director at evian, said: “The Alpine origins of our iconic pure natural mineral water are fundamental to our heritage. Sara’s digital reimagining of our evian mountains beautifully captures and encapsulates the essence of this”.


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