Examine the intersections between art and technology | The Argus singleton

Whether you study visual arts or computer science, chances are you can find a professional role in the tech industry that best matches your professional skills and personal passions. Photo provided

With technological advancements being made in a range of different industries, “art” has become an increasingly technical skill set as well as a universally creative pursuit.

This does not mean that technological competence has replaced creativity these days. In fact, technology has allowed modern artists to take their creative abilities to another level, producing art that can be enjoyed on a range of different mediums and can even serve a variety of different purposes.

So what exactly do we find at the intersection of arts and technology? What disciplines offer modern artists and technology professionals the perfect fusion of these two fields? Today, we’ll take a closer look at some of the best career paths for students and professionals who have a shared passion for the arts and technology.

UI design

It can be argued that software development is a modern art form, as the development process used to produce websites and mobile apps includes a healthy dose of conscious design. This process, also known as user interface design (or UI design), requires both a creative and a critical eye.

UI design revolves around the development of optimal layouts and other usability-enhancing or user-friendly design elements for software applications, websites, or other platforms developed to meet the needs defined users. Simply put, UI designers are responsible for the design of all visual elements of a user interface, with all visual elements having ideally been selected to meet development design plans, user needs and generally the customer or company specifications.

In order to design intuitive digital user interfaces, UI designers need to think as both designer and user, to ensure their end product is as human-centric and accessible as possible. In short, it’s not all about design aesthetics, but also about functionality.

If you’re a design student looking to work in the tech industry, user interface design is likely to be a field you’ll enjoy a lot. This discipline is also quite accessible even to beginning designers, as a mastery of prototyping and UI design tools such as Figma and Adobe XD, along with a degree in design, will be enough to help students and aspiring designers user interface to land a freelance job or even an internship opportunity at software development companies.

Graphic design

Graphic design is probably one of the first disciplines that comes to mind when thinking about the intersection between arts and technology. This particular career path has been popular among visual arts fanatics for many years now, with technological innovations also providing opportunities for emerging and established graphic designers to master particular aspects of this field.

What we mean by that is that nowadays graphic designers actually produce a wide range of different end products, ranging from vector graphics for professional use to 3D models or concept art for cinema. , television and video games. development projects.

Given the range of work that graphic designers are capable of producing and the fact that many graphic designers work on a freelance or contract basis, many designers and graphic designers are investing in skill building to fill particular industry niches. By doing so, modern graphic designers can present themselves as experts in producing a particular type of end product, and thus, be more likely to attract the attention of customers who know what they are looking for.

For example, if a graphic designer has marketed themselves as a master of producing infographics for formal corporate environments, a corporate client will be more inclined to call on their expertise rather than a designer who may not not reflect the tone he is looking for. In contrast, a small business owner who is looking to design a very unique and quirky logo for their business is more likely to seek out a graphic designer that is less stereotypical and perhaps has a lot of similar logos in their portfolio.

As graphic design is really about building yourself as a creative professional, it is strongly recommended that aspiring graphic designers get to work immediately on building up their portfolio, perhaps by creating their own website with a portfolio section. for the convenience of potential customers. You can flesh out your portfolio by looking for freelancing opportunities, whether on freelancing platforms like Fiverr or maybe even in your local community.

Film and television production

Creating art with technology doesn’t necessarily mean producing digital artwork, vector graphics, or even 3D modeling or animation. There are ways to produce art with technology without your end products being computer files. How? One way is to work in film and television production!

The arts and technology behind film and television production (and also, by extension, video game production) actually involve many more disciplines and technical skills than you might think. In truth, this subcategory of the creative industry encompasses virtually every skill set in post-production, ranging from video and audio editing to sound art, as well as VFX and CGI.

All aspects of post-production involve some level of artistic mixing and a creative eye with industry technologies. For example, common tools that post-production professionals are likely to use in their role include lighting and audio equipment, motion capture equipment, and 3D printers or cutting or engraving machines. laser to create character costumes.

Conversely, if you have a keen interest in working with industry software to create compelling visual results, a career in VFX or CGI is likely to be right for you. You can pursue a career in VFX or CGI simply by looking for internship opportunities at CGI studios in your area, while studying film and television production or digital arts and animation.

Australian students with a keen interest in post-production will also be pleased to learn that Australia has a long-standing international reputation for strong CGI and production capabilities. Simply put, you will be able to work very well with the best CGI studios not only in the country, but in the world!

Product design

Many of the professional paths we’ve explored today have involved producing digital art in various forms, ranging from imagery, logos, graphics, and even sound and audio files. But the art can be so much more than those end products, as we mentioned when examining the many disciplines that make up post-production for film and television development projects.

Art can even involve the creation of new technologies, such as physical technological consumer goods. Designing ergonomic personal devices or smart technologies or determining the aesthetics that a consumer product will mimic is a form of artistic expression, even if that particular creative pursuit is largely for commercial purposes. For those who want to make their own mark in consumer technology, look no further than a career in product design.

Much like UI designers, product designers use prototyping software like Figma and Adobe XD to draft designs for consumer technology goods. The reason software development processes can also be used in the realm of physical product design and prototyping is simply because while one of these disciplines is software and the other is hardware, both processes require a human-centered approach to the design process. .

If you’re passionate about problem solving and enjoy finding technical solutions to complex human problems, chances are you want a career in product design and development. An engineering degree will get you halfway through this lucrative and highly rewarding career, but it’s also worth pursuing professional opportunities as you go through your studies, as this discipline has seen some evolution in recent years. in particular, in particular due to the current climate crisis and the growing needs to address the harmful environmental impacts of consumer waste.

Consumer waste is one of the main causes of environmental degradation, with the growth of landfills and litter in oceans and waterways also directly contributing to the greenhouse effect and therefore to the current climate crisis. For this reason, modern product designers have turned to creating environmentally friendly technological products. This can be achieved in a number of ways, including cultivating circular economies, using recycled materials to manufacture products, or ensuring their manufacturing and packaging processes produce minimal waste and emissions.

As you can see, the arts and technology are driving forces in a wide variety of industries today, from entertainment to business and pretty much everything in between. Creativity and design thinking play a major role in the evolution of modern technology, and as such, there is plenty of room for creative thinkers in the global tech industry.

Whether you study visual arts or computer science, chances are you can find a professional role in the tech industry that best matches your professional skills and personal passions. All you have to do is start looking!


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