GDUSA Package Design Awards Winners Announced

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Graphic Design USA (GDUSA) announced the winners of its 59th Anniversary GDUSA Package Design Awards, a celebration of the power of effective packaging design and related disciplines to advance the brand, tell the story, make the sale .

The annual competition includes more than 20 categories. This year, over 2,750 entries were received in total – one of the largest totals ever. The top 10% were selected as winners and awarded a Certificate of Excellence.

Global packaging design firm Equator won awards for four projects, including its work on Molson Coors “High Life”, ASR Group’s Domino line of sugars, Aldi USA’s Bravissimo single-origin coffees and the US Foods’ line of Kombucha beverages.

For US Foods, Equator created a design strategy for retail-ready, single-serve, take-out Kombucha beverages. The strategy focused on flavors and benefits, creating strong visual appeal. The new design has been hailed for its shelf impact, with an energetic and bright aesthetic.

Equator’s collaboration with Molson Coors on its High Life beers was also a winner, with colors and fonts chosen to create nostalgia and an old-fashioned champagne glass that enabled the Miller High Life brand. to be the ultimate party beer.

For ASR Group’s Domino sugar line, Equator created a design that stays true to the brand’s long-standing and distinct color palette, bringing the product’s provenance to life and ensuring the consistency of the brand’s message.

Equator was also honored, along with customer partner Aldi USA, for the design of its Barissimo Single Origin coffees, which involved creating a unique family of designs to differentiate them from the main line. Scenic and animal illustrations were created to evoke the distinctive qualities of each product.

“We want to thank our client partners for trusting us with their creative vision and working with us to bring it to life,” said Michael Duffy, Global Creative Director at Equator.

“Being challenged to push ourselves as a team, explore the unexpected and deliver something truly impactful is what good design is all about. Congratulations to all the teams involved in these projects.

“Package design is more critical than ever, and the depth and breadth of our annual competition reflects that. In an age where audiences are fragmented, communication is cluttered and brand loyalty is challenged, packaging design is uniquely positioned to drive the brand promise forward, inform and persuade, and forge connection. emotional at the moment of truth,” the GDUSA editor added. Gordon Kaye.

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