Other figures appear to be wrong, but are more difficult to verify. Ozy Recount Axios in January that the company’s newsletters had “more than 20 million subscribers.” By comparison, Morning Brew, a successful newsletter-based business media company, claims to have three million subscribers.
“I’ve never heard of an explanation about Ozy that makes sense to me,” said Brian Morrissey, former editor-in-chief of Digiday, a publication covering digital media and the tech industry, who now writes Restart, a newsletter focused on media companies. He said he was struck by the company’s claims, adding: “Then you take the test, and never once in my life has an item of Ozy content crossed my world organically. . “
Mr Watson said in the email that he understood the skepticism but that Ozy’s growth “has been very real.”
“This is the result of our team who have acted fearlessly to launch and develop five newsletters, 12 TV shows, six podcasts, now four annual festivals starting next year and the Ozy Genius Awards,” he said. -he declares. “Each of our verticals is thriving and we fully support our numbers and performance. “
But the company overestimated its success on large platforms, as well as the strength of its relationship with them. Billboards in Los Angeles, for example, say “The Carlos Watson Show” is “Amazon Prime’s first talk show.” In fact, Ozy uploaded the show to the platform through a service called “live video,” which many YouTube channels use to grab additional views on Amazon’s video platform, but which does not receive any promotion. from Amazon Prime Video itself. Last week, Amazon complained that Ozy’s use of its brand name on billboards violated promotion guidelines; Ozy apologized and promised to remove the signs, an Amazon Prime Video spokesperson said.
Mr Watson said the billboards’ claim was “correct,” but confirmed the company would stop making the claim at Amazon’s request.
Ozy also describes Mr. Watson’s show as “the fastest growing talk show in YouTube history,” a quote that appears to be taken from a question asked by a “Good Morning America” host. ABC during Mr. Watson’s appearance last year. When asked about this claim, Mr Watson said his show had more views than any other “premium daily talk show we could identify that has been launched on YouTube.”