Growth of digital content, services and advertising creates bountiful avenue for metaverse, report finds

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While the build-up to the Metaverse received a significant boost following the rebranding of Facebook to Meta, that future (or something similar) is underpinned by established trends in the digital content and services markets and not by only recent events.

Growth in these markets lays the foundation for the markmetaverse and if the trends continue (if not accelerate), it will create a healthy track for the metaverse to take off properly in consumer markets.

ABI Research, a global technology intelligence firm, estimates that current growth rates are pushing the broader video streaming, social media, gaming and digital advertising markets collectively to net US$2 trillion. by 2030. Headwinds from external economic and political factors, coupled with perception issues, however, could put a damper on some of the most optimistic expectations for the metaverse.


Michael Inouye, Metaverse Principal Markets and Technology Analyst at ABI Research, comments: “While there are high expectations for the Metaverse, based on what we can see today, it seems just as likely that growth will occur more gradually than it is to accelerate beyond our current expectations.Efforts around standardization, interoperability, better consumer education and broader interest in facets of the metaverse like NFTs will go a long way in shaping the growth curve.

Inouye adds, “The most transformative changes, not just for the metaverse, but for digital content and services as a whole, will occur with the arrival and spread of consumer-targeted consumer smart glasses. We see still the bulk of this driving force, however, pushing into the 2030s, although any acceleration here would also alter market forecasts and expectations.”

Standardization efforts began with the formation of the Metaverse Standards Forum, but volatility in cryptocurrency markets and economic and political uncertainty will cause some investors to seek less risky investments, which could limit near-term growth. of the metaverse. Similarly, economic malaise could restrict consumer spending in areas such as multiple SVOD subscriptions. Currently, ABI Research holds a modest forecast for areas such as virtual spaces to approach US$45 billion by 2030 (this does not include all associated NFT transaction volume), which which is relatively small compared to the broader digital landscape. media and entertainment. “However, this is only the beginning, and the market remains very fluid and dynamic with significant room for growth,” concludes Inouye.

These results come from the ABI Research study Consumer metaverse: digital content, services and advertising and Worlds and virtual goods: convergence of real and virtual worlds, towards the metaverse reports.

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