ICONIC MOMENTS PARTNERS WITH THE WHITE HOUSE HISTORICAL ASSOCIATION TO PRODUCE NFT ART FOR THE PROOF COLLECTIVE’S GRAILS II RELEASE

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WASHINGTON, August 25, 2022 /PRNewswire/ — Iconic Moments has partnered with the White House Historical Association (WHHA) to produce a limited edition NFT (non-fungible token) – a digital collectible with proof of ownership through a digital ledger known as blockchain that can be sold and traded on marketplaces like Iconic Moments. The partnership is WHHA’s first foray into NFTs and the first time PROOF Collective has invited an NFT market to participate in its Grails collection.

The Grails collections showcase the original works of various artists from around the world. PROOF members have exclusive access to the minting of these unique coins, but only know the identity of the respective artists once the minting process is complete.

The Iconic-WHHA NFT is created by Linda Dounia Rebeizentitled Sparrows are not afraid of the sun. Rebeiz’s work uses physical and digital art media and incorporates artificial intelligence, making it an ideal candidate to pay homage to Alma Thomas a black artist who pioneered a style and whose piece Resurrection WHHA selected as inspiration for the NFT.

Painted in 1966 when Thomas was 74 years old, Resurrection features Thomas’ signature abstract style. It depicts several brightly colored irregular concentric circles forming a sunburst. The work was acquired for the White House Collection with the support of George B. Hartzog, Jr., and the White House Acquisition Trust/WHHA and is the first work of art by a black woman to be added to the White House collection. First lady michelle obama unveiled the piece in February 2015revealing its place of honor overlooking the Old Family Dining Room.

“We are extremely honored to have been approached by Iconic Moments and PROOF Collective to participate in this exclusive and distinguished collection,” said Colleen Shogan, senior vice president of the WHHA. “We see this as a unique opportunity to support and tell the story of Alma Thomas’ stunning artwork while elevating and showcasing the work of a modern black artist through by Linda Dounia Rebeiz digital interpretation.

“Storytelling, history and culture are at the heart of what we do at Iconic Moments,” said Chris Cummings, Founder and CEO of Iconic Moments. “We’re thrilled to partner with Linda, an incredible artist, and PROOF to raise awareness and fund one of America’s most iconic institutions: the WHHA. It’s our starting point for changing the way people from all over the world experience museums, culture and art.

Press assets, including images, logos, headlines, etc. can be found on www.iconicmoments.co/whha-press-kit/

On iconic moments:

Iconic Moments is the premier NFT platform focused on storytelling and storytelling for iconic brands and cultural institutions. Using our industry experience, we work with partners to develop engaging, story-rich campaigns centered around the culture and heritage of their collections. https://iconicmoments.co/

About the White House Historical Association:

First lady Jacqueline Kennedy envisioned a restored White House that conveyed a sense of history through its decorative and fine arts. She sought to inspire Americans, especially children, to explore and engage with American history and its presidents. In 1961, the nonprofit, nonpartisan White House Historical Association was formed to support his vision to preserve and share the legacy of the Executive Mansion. Supported entirely by private resources, the Association’s mission is to assist in the preservation of state and public rooms, fund acquisitions for the White House permanent collection, and educate the public about the history of the White House. Since its founding, the Association has donated over $50 million to the White House in the accomplishment of his mission. https://www.whitehousehistory.org/

About Grails II and PROOF Collective

PROOF is a private members-only collective of 1,000 dedicated NFT collectors and artists. Grails is an exclusive currency available only to PROOF Collective pass holders. Each piece is a unique work of art made for the Grails drop in collaboration with some of the best space artists. https://collective.proof.xyz/grails-2.

SOURCE Iconic Moments

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