TORONTO, May 25, 2022 (GLOBE NEWSWIRE) — Ideon Media today announced that it will act as the exclusive advertising sales and branded content development partner for VICE Media Group (VMG), the largest independent youth media outlet in Canada. VMG’s digital properties, which include VICE.com and Refinery29.com, reach a combined total of 13.3 million unique visitors in Canada per month across all platforms (GAR, GWL, Comscore, VICE Census).
The new partnership will see Ideon Media exclusively represent the business of VICE.com and Refinery29.com in Canada to brands and advertisers. This includes selling media advertising and sponsorships, producing branded content, and affiliate advertising and commissions.
“VICE leaves an indelible mark on public discourse, with impressive in-depth reporting and authentic storytelling that resonates around the world. We are so proud to represent VICE in Canada and so flattered that Ideon has been given full latitude to help Canadian advertisers tell their stories on platforms like VICE and Refinery29 using Canadian talent and creators,” said Kevin Bartus, President and CEO of Ideon Media. .
“VICE is a true Canadian media success story and has always been the benchmark for integrated campaigns targeting young people, and I’m thrilled to be working with the company again. From best-in-class branded content to the incredible – sponsored events and even cutting-edge exclusive digital advertising products; VICE and Refinery29 enable brands to reach a vast Canadian audience of highly influential young Gen Z and Millennials in authentic and meaningful ways,” said Shawn Phelan, Vice President of Brand Partnerships, Idéon Media.
“I am thrilled to partner with Kevin, Shawn and the team at Ideon in Canada to drive the future growth of our publishing business. Our shared passion for VICE brands, storytelling, groundbreaking content solutions and our audiences will enable us to achieve our ambitious goals for growth in the marketplace and forge new opportunities with brands and advertisers,” said Luke Barnes, Chief Revenue Officer and Chief Digital Officer, EMEA, VICE Media Group.
ABOUT VICE MEDIA GROUP
VICE Media Group is the world’s largest independent youth media company. Launched in 1994, VICE has offices in 25 countries around the world and focuses on five key businesses: VICE.com, an award-winning international digital content network; VICE STUDIOS, a feature film and television production studio; VICE TV, an Emmy-winning international television network; a Peabody Award-winning NEWS division with the most Emmy-winning nighttime news broadcast; and VIRTUE, a full-service global creative agency. VICE Media Group’s portfolio includes Refinery29, the global leader in women-focused media and entertainment; PULSE Films, a London-based next-generation production studio with outposts in Los Angeles, New York, Paris and Berlin; and iD, a global, bi-monthly digital magazine defining fashion and contemporary culture and design.
ABOUT IDEON MEDIA (www.ideonmedia.com)
Ideon Media is a Toronto-based digital company that offers a wide range of advertiser solutions with best-in-class publisher representation and fully owned and operated sites, including SavvyMom.ca and 29Secrets.com. Ideon specializes in custom content programs created by our award-winning in-house editorial team, influencer programs, events, performance network, proprietary data and analytics. Ideon Media joins a combined total of 18.6 million Canadians (Comscore, March 2022).
For more information or interview requests: Shawn Phelan at [email protected]