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Infinite Objects is a design and technology company founded in 2018 to give video a more tangible way to be exhibited. The company raised $6 million in seed funding and worked with digital artist Beeple. Observer Editor-in-Chief James Ledbetter recently sat down with Founder and CEO Joseph Saavedra and COO Roxy Fata; this transcript has been edited for clarity and length.
Observer: Let’s start with a description of infinite objects.
Joseph Saavedra: Infinite Objects creates bespoke physical representations of digital assets. These could be blockchain-backed assets. We focus on video, something tangible, something you can enjoy outside of a browser and outside of an app. With blockchain assets and NFTs, we take the provenance, the authenticity of the blockchain data and permanently imbue the physical with that provenance as well. So we really connect the physical to the digital. Our products become a one-to-one physical twin of this digital asset.
And why is this an advantage?
Saavedra: Because we really elevate the value of the content and emphasize that it’s a collectible. Just because it’s a file doesn’t mean it can’t be physically collectable either. Our product is quite unique in that it has no buttons, no switches, no connectivity and can never be updated.
Roxy Fata: I think the regular consumer finds value in experiencing something and receiving something when making a purchase. It helps artists – artists want their works to be exhibited in spaces so people can get to know their work. It therefore also has advantages in this respect.
Many people think that NFTs are something to speculate and flip. What percentage of NFT buyers do you think are interested in this type of permanent physical presence?
Saavedra: I would dare say that 90% of NFT collectors have at some point asked the question “How can I show this?” Without having to open my phone to show my friend. It’s a question you see on Twitter all the time.
The NFT market kind of took off at the start of 21. It seems to have cooled off considerably. How does this affect your business?
Fata: Not at all. We are defining a whole new category of products. We cater to many different audiences, but with NFT in particular, that’s nothing to worry about, we’re so confident in Web 3.0 technology. It’s really wonderful to see the art leading the way in understanding how this technology can be used in the future.
Saavedra: What you’ve seen calming down are price floors, right? You have seen the real US dollar value of investments X, Y or Z fall by half. Our product has nothing to do with floor prices. Our product is all about people who are fans of the content they collect. If you’re a fan of the NBA, Lady Gaga, you want to show off your collection. This is the audience we are building for.
How can an individual creator benefit from Infinite Objects?
Fata: We work with a ton of them and we find that adding the physique really helps to benefit their sale. We also work with many galleries.
Where do you see the digital collectibles market going?
Fata: In a big direction. It’s just going to get more and more popular. Tons of brands see value in it. There’s just this sneakerhead culture of people who really want to. There are still queues at sneaker stores. I don’t think it’s going away.
Saavedra: The idea of a digital collectible is now accepted as a thing, whether or not it’s something that’s going to earn you a thousand percent. I think we’re going beyond that, which is a good thing.
This interview was originally published in The Creators, a newsletter about the people who power the creator economy. Get it in your inbox before it goes live.