Juanma Lopez joins Genesis Design Europe


Frankfurt, Germany – WEBWIRE

Genesis has announced the appointment of JuanMa Lopez as Head of Genesis Design Europe. He assumed his new role on November 1, 2022. Lopez will be based in Frankfurt, Germany, and will report to Ilhun Yoon, head of Genesis Design.

“I’ve seen the Genesis brand grow globally over the past seven years and I’m thrilled to have the opportunity to be a part of the organization,” Lopez said. “I look forward to leading the team as we continue to develop new propositions for global markets.”

Lopez joined Genesis Design at a time of rapid development. Along with the design teams in Namyang, South Korea and Los Angeles, California, the European design team is essential in providing creative input to global projects. Responsible for developing exterior, interior and concept car proposals, the team participates and contributes to production programs and advanced design projects.

Hailing from Barcelona, ​​Lopez has over three decades of engineering and design experience. He began his career as an industrial engineer developing projects in the automotive, boating, electronics, telecommunications and household appliances sectors before moving on to product and graphic design. He became an automotive designer in 2000 and has since held several exterior and interior design positions, most recently leading a team of over 300 designers in a global role.

“We are very excited to welcome JuanMa Lopez on the bold journey of the Genesis brand to Europe, the origin of luxury,” said SangYup Lee, Global Head of Design at Genesis. “His brand experience spans a broad spectrum, and we look forward to collaborative synergies within our global design dream team.”

As an automotive designer, Lopez has held several assignments within the brands of the Volkswagen group. He was a car designer for the Spanish subsidiary of the SEAT group; was head of interior design at Lamborghini; was director of advanced design responsible for Audi show cars; and was responsible for interior design for the Audi and SEAT brands. Lopez also served as head of exterior and interior design at Ferrari before taking on a global role as director of exterior design and director of creative design at BYD and Changan, respectively.

With his accumulated expertise and diverse global experience, Lopez will be an asset to the Genesis global design team. He will now lead a team of talented designers of various nationalities based in a new design studio in Offenbach am Main, east of Frankfurt. The creation of the new studio, which merges branding and design functions into a single facility, not only provides designers with a new dedicated workspace, but will also allow the team to grow.

“I am pleased to have JuanMa Lopez join the Genesis design team,” said Luc Donckerwolke, Chief Creative Officer of Genesis and Hyundai Motor Group. “Having worked together at Lamborghini and SEAT, I highly appreciate his talent, management skills and social demeanor. He will be instrumental in building a strong Genesis design team to support the teams in Korea and California. .

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