Maluma Collaborates with Alejandro Robledo Mejia of RMA Design on Exclusive NFT Art Series Released August 28 on Ethernity


LOS ANGELES, 25 August 2021 / PRNewswire / – Digital, 3D and VFX artist, Alejandro Robledo Mejia (founder of RMA design) collaborated with the Grammy-winning superstar Maluma on a series of groundbreaking visual effects NFT art for Maluma’s icon universe, Dropping August 28 to Ethernity.

Title ICON MALUMA, Papi Publishing, Alejandro’s goal was to create Maluma’s face as a 3D sculpture and animate it using visual effects and motion graphics techniques. Each sculpture combines retro and futuristic elements that match Maluma Papi juancho album.

Inspired by Andy Warhol’s work immortalizing Marilyn Monroe, the vision was to transform Maluma’s face into a globally recognized NFT. Alexander complimented Warhol’s idea and combined it with modern technology like Houdini 3D and After Effects to produce a collection of NFT art never seen before.

The 3D portrait series is personally designed by Alejandro using technical and artistic excellence, inspired by special moments in Maluma’s career. The project is purely artistic but follows the rules of execution of advanced cinematography, while vibrant and colorful tones and emotions pay homage to Maluma’s stage presence and the abstract essence of music.

The drop will also feature a one-of-a-kind masterpiece with unshared photographs of Maluma’s life and never-before-seen footage that Alejandro turned into thin sheets of gold and mapped to Maluma’s 3D face. The photographs dissolve in gold, representing the wealth and prosperity of the lucky owner. Maluma himself sketched a custom frame, handwrote a personal note, and signed the artwork.

Maluma’s Icon Universe is designed as a virtual gateway to bridge the gap between him and his fans, allowing them to connect, bond and experience Maluma’s artistic presence and essence in new and virtual ways.

The deep, reflective and captivating NFT artwork will be featured on stage during Maluma’s upcoming Papi Juancho 2021 World Tour.

For more information or to interview Alejandro Robledo Mejia, contact EKC PR at 310-441-1000 or [email protected]

About Alejandro Robledo Mejia:

With over 10 years of experience in the digital art world, Alejandro specializes in Houdini 3D software to bring his breathtaking works of art to life. His success and expertise have allowed him to found his own design studio, RMA Design, which offers his clients advanced visual effects and 3D animation.

Specializing in creative video production, Alejandro works with big brands like Paramount Pictures, Netflix, Marvel Studios, Apple, MTV, The North Face, NFL Network and many more.

THE SOURCE Alejandro Robledo Mejia

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