Meet Red-Eye, the Italian Metaverse-Born on Spatial Magazine – WWD

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MILAN — If there’s room for real estate, fashion, music, art, and more in the metaverse, there might also be room for journalism.

With this in mind, Milan-based art and fashion curator and digital art champion Gloria Maria Cappelletti is launching Red-Eye, a magazine ready to live inside and outside the metaverse.

“I experienced firsthand the historic transition from analog to digital media, which changed the aesthetics of fashion for good…then the introduction of moving images…which also affected the storytelling of fashion “Cappelletti told WWD. “Now we face another crucial transition…and it was time for me to take a risk,” she added.

Debuting Thursday with a website and accompanying metaverse space at Spatial.io, Red-Eye not only borrows most of its subject matter from the Web3 revolution, but also the inherently democratic approach of those platforms.

A view of the metaverse space from Red-Eye on Spatial.

Courtesy of Red-Eye

“I want the project to be participatory, which is the basis of the whole metaverse experience,” Cappelletti said.

She explained that compared to fashion favorites Roblox and Decentraland, Spatial offered a visually captivating, less game-y experience with high-definition Ready Player Me avatars, and is accessible without a digital wallet, considered by the creative director of Red- Eye like a friendliness. prime.

The metaverse component will be accessible via desktop, mobile, and enhanced via Oculus VR devices.

The Red-Eye website is populated with articles without chronological thread, to give each story equal importance, while the magazine environment on Spatial will house different rooms, each dedicated to and valuing the feature, article or corresponding project.

Although the flexibility of such a project can hardly be described using traditional media vocabulary, Cappelletti said she was aiming for quarterly installments.

The first issue features conversations with Cathy Hackl, a Web3 expert and authority often referred to as Godfather of the Metaverse, who will feature her new book and a collection of NFTs in Spatial; an interview with BtMedlr, a Web3 artist unveiling the AI-based exhibition “Dune: Not for Spice” inspired by Alejandro Jodorowsky within Red-Eye’s metaverse space, and a partnership with Afro Fashion, the association which has been supporting African talent since 2015, to highlight the exhibition “Tracing Identities Through Fashion Photography” featuring portraits of photography students from Italy and Cameroon.

A view of the metaverse space from Red-Eye on Spatial.

Courtesy of Red-Eye

Web2 magazine will also feature an interview with Tommy Hilfiger, one of the early and most prolific adopters of the metaverse, especially Roblox.

“It’s a mix of content that appeals to younger audiences because they know the environment, but also could woo and engage adults, it’s a mix of different worlds,” Cappelletti said.

Red-Eye is launching a partnership with Gianluca Reina, who has several gigs under his belt, including as co-founder and editor of Cabana magazine, co-founder and partner of digital agency Ready2Fly and event agency Fasten Seatbelt, among others.

Although she won’t reveal the names of current advertisers, Cappelletti noticed that the time spent on metaverses is longer than other media, she said, which could make Red-Eye an asset to marketers. brands eager to make their media spend worth it.

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