Straight out of the imagination – The New Indian Express


Through Express news service

KOCHI: Imagine that. Rick Sanchez from popular adult animated sci-fi sitcom Rick and Morty finds himself in Kerala! In the mind of digital artist Joji Joseph, this idea took an interesting turn. He visualized Rick picking out a lottery ticket and the duo riding a “rick-shaw,” with corporate trash cans for propellers. In the backseat you can see the classic warning sign outside every Kerala teahouse: ‘don’t spit here’.

Performed to a preview clip by Suraj Venjaramood-starrer Chattambinadu, and Kochi-based hip-hop producer Straight outta Kerala from Kalla Sha with VKDV and Vaidhyan, the concoction is a hilarious mix of multiple subcultures. “I too have followed the trends. There’s a lot of great content coming in from the south these days, and I’m having my own experiences with it, ”says Joji, who works in the design department of a Bengaluru-based company.

Born and raised in Kottayam, in a family of artists, Fine Arts was his first affection. But it was his style and self-explored concepts that kept him going – from movie posters to surreal frames, to animation and more. The use of bright, contrasting colors is one of the first things you’ll notice about her art, aside from new concepts – like a shy Frida Kahlo with a shaving blade, or “Wifi life”, where a youngster boy is seen worrying. on the fact that all he wants is a WiFi access point! The “Will You Be My Forty”, a colorful take on a painting by Ravi Varma where pre-colonial romance is rendered through masked faces, is also in the aisle of subtle satire and Joji’s aesthetic. He also worked on music video album covers and movie posters.

“Although I have always been interested in art, it was after moving to Bangalore that I wanted to do something on my own. The kind of exposure you get here, where everyone has their own style, inspired me to create my own, ”he says. Through his Instagram alter-ego @bob_krustykrab, he plans to create more aesthetic content that is accessible to those like him, reveling in a mix of subcultures on the Southside.

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