Students present ads designed to uplift local black-owned businesses affected by COVID-19

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Students in Nassau County have created digital ads to help local black-owned businesses that have been affected by the pandemic.

News 12 has learned that four local black-owned businesses were among those hit hard by the global crisis.

To help support small businesses, AT&T and Long Island partners 3D’s Aftercare and Toddlewood Studios have teamed up to create a free digital content creation program throughout the summer.

Fifty students from different cities created advertisements for affected businesses.

On Tuesday, the students presented their work in front of business owners, County Manager Laura Curran, and their friends and family.

The program was designed to encourage more underserved and diverse students to enter the tech field.

The students were between 8 and 12 years old.

“The editing process was really tough, but we learned how to split clips and delete the clip and it took quite a while, but anyway it was still fun and everyone had a turn,” Delilah explains. Pearson, 8 years old.

The Junior Digital Content Creation Program introduced students to the latest cutting-edge video and editing technologies.

3D’s Aftercare’s Dr Zodelia Williams told News 12 that the students came up with the questions and concept of the ads. “They were able to tell the story, what they were doing and how they were doing during this pandemic,” says Dr Williams.

Before filming the ad, the students say they didn’t know much about the owners, so they hope the ad will help educate people once they get started with their business.

“You can trust the owner and you can go back to this place over and over again because you know the owner’s story,” says 10-year-old Emilie Vaval.

Business owners were happy with the outcome and were able to keep the ads to use on social media and run in their stores.

“Oh my god, that was awesome, that was awesome. The kids did well,” said Swirl Bliss owner Charles Dickens.

One owner says he would never have thought of advertising because of the financial losses his business has suffered since the start of the pandemic.

“It’s a breath of fresh air… they were able to come into the community and help local businesses,” says business owner Stephen Emeli.

To view the advertisements and for more information about the program, visit their website.


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