The campaign includes a series of posters that will be displayed on digital billboards at MARTA stations around the city and on partner social media platforms, with portraits of the artists alongside their work. Later in the fall there will be an art fair showcasing the work of artists at the High Museum. As Carmichael puts it, it’s “almost like a city-wide digital exhibit.”
“MARTA connects people. If NEXT-supported artists are the heart of the community, MARTA and its Artbound program are its bloodstream,” said Carmichael. “Through this collaboration, our two organizations are able to amplify Atlanta artists while engaging Atlantans around the issues that affect us most.”
Inspired by NPR’s “Tiny Desk” performances, the artists filmed “Tiny Train” performances on empty train cars on Tuesday, July 12, with project collaborator Las Palmas Studio. These will also be rolling out to social media and websites in the fall.
“Artists have a unique ability to bring healing and inspiration to communities, and I want the NEXT movement to be a way in which artists in our communities can play a leadership role in bringing that healing and inspiration to our community when we need it most,” Carmichael said.
WHAT TO EXPECT
Photo exhibition/poster series: Portraits taken by the photographer Steve West and inspirational messages from each participating artist. These are set to air this fall on MARTA digital platforms across the city. These messages will give voice to this current moment and explore the answers to the question “Where do we go next?” as a city and a community.
Virtual Concert Series Performances: Work commissioned from each of the five artists (ala the NPR “Tiny Desk” concerts) on a MARTA train. Each performance will reflect the campaign theme and will be filmed and produced for streaming on the digital platforms of NEXT, MARTA and others.
High Museum Fair Event and Performances: The project culminates with an art fair featuring commissioned work from each of the five artists, to be held at the High Museum in late 2022.