This National Newspaper Week, a picture is truly worth a thousand words

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TORONTO – (COMMERCIAL THREAD) – Yesterday marked the official start of the 81st National Newspaper Week, an annual opportunity to recognize the essential role of newspapers in an active and healthy democracy. To celebrate this year’s National Newspaper Week, acclaimed Canadian artist Ola Volo has teamed up with News Media Canada to create an exclusive, limited-edition “Champion The Truth” collection featuring one custom piece of art available as print and newspaper signed.

“In a world full of uncertainties, Canadians see newspapers as a connective tissue for accessing credible and reliable information about their local communities and the world at large, providing news they can count on,” said Paul Deegan , President and CEO of News Media Canada, the association representing the Canadian news media industry. “National Newspaper Week gives us the opportunity to step back and recognize the vital role journalists play in sustaining democracy every day. And with nine in ten Canadians reading newspapers every week, we know that Canadians rely on their local newspapers to stay engaged and connected.

As a proud supporter and reader of local newspapers, Ola’s art was inspired by the incredible work done by newspapers and informed by consultations with stakeholders in local newspapers across the country. The piece, titled ‘champions, features three stoic and pioneering figures representing journalists and readers, as well as several Canadian monuments to celebrate the diversity of people, places and perspectives across the country. Ola’s artwork is released as a signed limited-edition print, the hero element of the Champion The Truth 2021 collection, which also includes a journal.

“The purpose of my work Champion The Truth is to spark a conversation about the importance of independent local journalism and to highlight the ability of newspapers to tell the truth and shed light on issues of importance to their local communities,” Volo said. “As an artist, I have experienced firsthand the power of the press and how newspapers can bring people together and empower action. ”

The 2021 Champion The Truth Collection marks the second time that News Media Canada brings together esteemed Canadian creators and the Canadian news industry to launch unique, limited-edition articles inspired by the role newspapers play in a democratic society.

This year, News Media Canada is enabling Canadians to spark conversation and show their support for the industry by purchasing an item from the Champion La Vérité 2021 collection available at www.nationalnewspaperweek.ca. A portion of the proceeds from the sale of the Champion The Truth collection will be donated to Canadian Journalists for Free Expression (CJFE).

“Despite the pandemic and a level playing field with the digital giants, Canadian newspapers have continued to serve our communities, but real news costs real money,” Deegan said. “National Newspaper Week is an opportunity for all of us to appreciate and celebrate our local news media for their commitment to their readers and their defense of the truth by providing diverse, local and original content that cannot be found. nowhere else.

This year’s National Newspaper Week campaign will be supported by a print and digital advertising campaign in newspapers across the country, in addition to magazine ads, billboard placements and outreach. national media.

National Newspaper Week runs until Saturday, October 9, 2021 and is celebrated across North America to reflect on the essential services provided by the news media industry. This project was made possible in part by the Government of Canada.

About News Media Canada

News Media Canada is the voice of the print and digital media industry in Canada and represents hundreds of trusted titles in every province and territory. News Media Canada is a public policy advocate for daily and community media and contributes to the continued evolution of the news media industry by raising awareness and promoting the benefits of news media across all platforms. For more information visit www.newsmediacanada.ca or follow us on Facebook, Twitter, Instagram and Youtube.



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